John Rossman

Author of "The Amazon Way" and an expert in Leadership and Business best practices

John's Bio

John Rossman is a Managing Director with Alvarez & Marsal in Seattle, specializing in technology strategy, multi-channel operations scaling and platform enablement in multiple industries including retail, service and public sector.

With more than 26 years of technology strategy, design, implementation and operating experience, Mr. Rossman has led several complex businesses and programs resulting in innovative business models. He has worked with clients across a broad range of industries including retail, insurance, education, forest products, industrial products and transportation.

Mr. Rossman is the author of The Amazon Way: 14 Leadership Principles of the World’s Most Disruptive Company and is an expert on digital disruption and assisting his clients to build and execute new business models.

He has served as the Senior Technology Adviser to the world’s largest philanthropy for more than three years, assisting in strategy and execution of complex data, technology integration, IP and multi-party program management initiatives that help to improve student outcomes.

He has also assisted multiple retail and service companies with their multi-channel strategies and execution. These assignments include definition of strategic outcomes, process and technology architecting, process scaling assessments and implementations and managing significant cultural and organizational leadership change tied to multi-channel strategies.

Mr. Rossman served as the interim CIO for a large rental business retailer and helped implement multiple cost reduction and service improvement programs.

Before joining A&M, Mr. Rossman was Director of Enterprise Services at, managing worldwide services to enterprise clients such as, Toys R Us,, Marks and Spencer and the National Basketball Association (NBA). In this role, he had full operational and technical ownership for existing clients, overseeing e-commerce solutions such as online merchandising capability, website technologies, branded fulfillment delivery and branded customer service.

As Director of Merchant Integration at, he was responsible for developing the Merchants @ program, one of the largest B2B networks with thousands of sellers, offering products in new categories such as apparel, sporting goods, consumer electronics, health and beauty and home.

Previously, he was a partner with Arthur Andersen Business Consulting.

Mr. Rossman earned a bachelor’s degree in industrial engineering from Oregon State University.

Speaking Topics

Lessons from “The Amazon Way”

From the best-selling “The Amazon Way: 14 Leadership Principles Behind the World’s Most Disruptive Company”, Mr. Rossman inspires audiences to reinvent, create customer obsession and takes them through an instructional understanding of digital disruption.

Why the Internet of Things Will Change the World

Based on his upcoming book “IoT for idIoTs:  Building Practical “Internet of Things” Strategies and Solutions to Delight Your Customers and Disrupt Your Market”, Mr. Rossman explains the trends, impact and key approaches to build connected device solutions.


Here are just a few of Johns's videos.

John Rossman – Digital Disruption
Digital Disruption – Why the Urgency
CNBC Interview on the Amazon Way

Books and Publications

In The Amazon Way, Rossman introduces readers to the unique corporate culture of the world’s largest Internet retailer, with a focus on the fourteen leadership principles that have guided and shaped its decisions and its distinctive leadership culture.

Peppered with humorous and enlightening firsthand anecdotes from the author’s career at Amazon, this revealing business guide is also filled with the valuable lessons that have served Jeff Bezos’s “everything store” so well—providing expert advice for aspiring entrepreneurs, CEOs, and investors alike.

In just twenty years, has gone from a start-up internet bookseller to a global company revolutionizing and disrupting multiple industries, including retail, publishing, logistics, devices, apparel, and cloud computing.

But what is at the heart of’s rise to success? Is it the tens of millions of items in stock, the company’s technological prowess, or the many customer service innovations like “one-click”?

As a leader at Amazon who had a front-row seat during its formative years, John Rossman understands the iconic company better than most. From the launch of Amazon’s third-party seller program to their foray into enterprise services, he witnessed it all—the amazing successes, the little-known failures, and the experiments whose outcomes are still in doubt.


It was a privilege to have John Rossman speak at our March 25th, 2015, Georgia Technology Summit. 

Our Summit is one of the largest tech events in the SE, with over 1,300 attendees participating.

This year's Summit theme was "Disruptive Innovation - The Power to Inspire".  John's remarks were right on target.

Combining key points in his Book, the Amazon Way, with his broader knowledge base, made for a quality presentation.

One participant sent me an unsolicited note comparing John's presentation to a high-level Ted Talk.

I would recommend John for speaking opportunities for an event of any size when the topic revolves around innovation and/or disruption.

He was also a pleasure to work with, which is a sometimes overlooked aspect when it comes to speaker selection, yet of critical importance.

- Tino J. Mantella, President - Technology Association of Georgia

Booking Info

Booking John Rossman for your event is easy. Here is the information you need to know:

Booking Fees

Speaking Fee Range
* $20,000 (U.S. only)


* Travels from Seattle, Washington


To check on John Rossman's availability for your event, please call Jaki Baskow at 702.547.5101 or send an email to info@lasvegasspeakersbureau.

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