Sam Richter

Considered one of THE world's foremost Sales Intelligence thought leaders, Sam Richter takes something everyone intuitively knows - Knowledge Is Power!

Sam's Bio

The Internet has RADICALLY CHANGED the way that people buy and sell. Buyers have more information than ever, and they don't have time to waste in data gathering meetings. Yet while buying behavior has changed, people still sell pretty much the same way they have for the past 50 years. THAT'S CRAZY!!!

If your sales and marketing teams aren't taking advantage of social networks like Facebook, LinkedIn, Twitter and others as intelligence gathering tools; if you're not using the secret search tricks that Google and other websites provide to learn more about prospects, clients, and competitors - THEN YOU'RE MISSING OUT ON BIG TIME BUSINESS.

Considered one of THE world's foremost Sales Intelligence thought leaders, Sam Richter takes something everyone intuitively knows - Knowledge Is Power! - and turns it into reality. Every sales training program and book teaches the value of knowing what's important to the other person and connecting on a personal level. But no one tells you HOW to do it. Until now!

Through real-world examples, humor, success stories (and some failures), and via his unique interactive and fast-paced manner, Sam will guide you through the world of online information, how to find it and how to apply it to build meaningful prospect and client relationships. His programs will WOW! you and your attendees, and he's guaranteed to be one of the most high-content, take-home-value presenters your organization has ever had.

What Sam teaches is RELEVANCE ACCELERATION – how to tell your company's story in a manner that your buyer cares about and wants to hear. Sam's completely customized programs will shock you, sometimes scare you, and always provide you new and innovative ways to find new prospects, connect with people, and build powerful and meaningful business relationships.

Sam Richter is an internationally recognized expert on sales, marketing, and leadership. His award-winning experience includes building innovative technology, sales, and marketing programs for start-up companies and some of the world's most famous brands.

Sam has been featured in thousands of television and radio programs, national and online publications, and he presents his customized Know More! keynote and training programs to audiences around the globe. He is the author of the best-selling and award-winning book, Take the Cold Out of Cold Calling, considered the preeminent publication on finding information online and using it for sales success.

Sam is founder and CEO of SBR Worldwide/Know More! He recently was named one of the Top 25 Most Influential People in Sales by InsideView. He has won numerous regional, national and international marketing awards including Best of Show and Gold Awards, Webby Awards, and a Gold Award at the International Film Festival. He's also won a Retail Vision Award and a Codie Award – the "Oscars" of the software industry – for Best E-commerce Software. Sam is a member of the Business Journal's "Forty Under 40" list honoring the top Minnesota business leaders under the age of forty. He also was a finalist for Inc. Magazine's Entrepreneur of the Year and he's one of the more highly recommended persons on LinkedIn.

Sam received his B.A. from the University of Minnesota School of Journalism and Mass Communication and was twice named Scholastic All-American while also a four-year player and a letter winner on the University of Minnesota varsity football team.

Sam lives in Minnetonka, Minnesota with his wife and two children, serves on the board of a number of for-profit companies, and volunteers his time to numerous non-profit organizations.

Speaking Topics

Know More! Selling
Know more than you ever thought you could (or should) about your prospects, clients, and competition.

Business and sales is all about personal relationships. When you know more about your prospects and clients, you're better able to relate on a personal level, build more meaningful connections, identify triggering events, tailor offerings, and ensure relevancy. Most important, studies show that when you practice Sales Intelligence, you'll win two times more business! In this dynamic presentation, you will discover...

  • Web search secrets that you never thought possible for finding qualified leads, creating lists, uncovering opportunities, and understanding decision makers.
  • Tips and tricks for using social networks and "hidden" websites as sales and competitive "intelligence agents." Learn what is important to your prospects and clients on a personal level to help you close MORE business MORE quickly.
  • How to use information to make a big-time impression with any prospect, build deeper relationships with any client, and completely differentiate from your competition.

This interactive presentation has a huge "WOW" factor-you will be shocked at what you don't know (but soon will). All attendees also receive complimentary access to the Know More! Reference Guide and Downloadable Toolbar, making it easy and fun to practice what is learned.

Know More! Prospecting
For sales professionals but with a greater focus on creating prospect lead lists that meet specific criteria, and then a process for quickly finding information on the identified prospects to ensure relevancy during sales calls.

Know More! Relationships
For account management professionals and executives who want to learn how to find information to help build deeper, more meaningful prospect and client relationships.

Know More! Referrals
For persons who generate a majority of their business via referrals (e.g., financial advisors) with a focus on using web resources to identify best prospects and converting them to clients.

Know More! Marketing
For marketing and creative professionals who want to learn how to find information for more personalized and relevant communications.

Know More! Fundraising
For non-profit development executives who want to learn the inside secrets on finding and securing potential donors and grant opportunities.

Know More! Business Planning
For executives who want to learn how to effectively find information including competitive data for better business and strategic planning.

Know More! Job Interviews
For those in career transition who want to learn how to ensure relevancy during a job interview, and how to make an incredible impression.

Know More! Reputations
Your Personal Brand can Make or Break Your Business Brand

In today's instant communication and social networking world, it's easy to share opinions and others can share the same about you. Unfortunately, what you and others post online, text, and even email is not limited to private networks and friend groups. Rather, there's a good chance that what you say online and what is said about you and your company is searchable, and archived, FOREVER! In "Know More! Reputations" you will learn…

  • What is a "personal brand," why you already have one, how to enhance it, and how personal brands dramatically impact your company brand and reputation.
  • The dangers of sharing too much information, what can happen if you're not careful, and how to respond if you don't like what someone shares about you or your company.
  • Inside secrets on how to manage your online presence and Google rankings (for non-technical people) so when people search for information on you, that you control what they find..
This thought provoking and entertaining program will provide you very practical ideas you can immediately implement to improve your brand, and your personal and business reputation.


Here are just a few of Sam's videos.

Keynote Presentation & Workshop
Know More!
Personal Brand
Institute for Social Selling

Books and Publications

In Take the Cold Out of Cold Calling you'll discover practical online research tips, tricks, and tools you can use to find information and make a big-time impression with any prospect, and improve your chances of keeping your margins with existing clients. You'll get step-by-step instructions along with real-life examples, access to theWarm Call Resource Center, warm call scripts, research guides, and more. You'll learn...

  • Inside secrets on using the Internet to locate critical business information.
  • Tips and tricks for popular search engines – get it right the first time.
  • How to use Google like a pro -- it's scary what this amazing search engine can help you find.
  • The "Invisible Web" – Web sites most people and search engines don't know about and can't find.
  • How to access premium information resources like free Dun and Bradstreet, free InfoUSA (Reference USA), free Hoovers, trade journal articles, newspaper articles, and more.
  • How to locate free sales lead lists, membership lists, and lead sources.
  • The theory of the "Fourth R" and value-based “warm call selling.”
  • How to massively increase your credibility with prospects and provide incredible information value to existing clients.
  • How to use the “Customer Data Aggregator” and expert “Warm Call Scripts” to organize information and make a great first impression.


"I attended a training seminar by Sam. I can't express how valuable his training has been for my sales team. Of course the seminar was loaded with crucial content, but just one technique has already doubled our incoming leads! You can't possibly put a monetary value on his training. Thank you Sam!!!!"
- Owner, 360 Adventures

"Want a speaker, consultant, or coach who will make a difference in the growth of your business? Call Sam! I'd put Sam in the top ten, worldwide, of people who 'get' how to create genuinely value-based business relationships. His incredibly rich background and quick wit make him one of the finest business presenters I know."
- Founder, CEO, What Matters LLC

"I have rarely been truly blown away by a speaker. Sam Richter's presentation featured some of the most eye-opening, mind-blowing, information and techniques I have ever experienced in a high-content keynote. I couldn't take notes fast enough! As they say: 'You don't know what you don't know.' Trust me. What Sam knows, you don't know. Hire him to speak for your conference! You'll be a hero."
- CEO, Avrin Group

"I want to extend a huge thank you to Sam for his extremely valuable presentation. He did a fantastic job of explaining the importance of developing and maintaining a personal "brand" and left all of the attendees with important take-away points to put into action.I truly appreciated the information Sam shared!"
- Starkey Laboratories

"Sam and I presented together at a conference for professionals. I was supposed to be the headliner but Sam stole the show. I found myself getting my notepad out and jotting down all the content that Sam shares with his audience. Sam is the most knowledgeable person I know in helping sales reps prepare for sales meetings to close more deals. He is a non-stop energy and non-stop content type of presenter."
- Walter Bond, NSA, CSP, Speaker of the Year, Former NBA Star

"On a scale of 1 to 5, with five being the highest, you rated a 5.1! (No, my arithmetic is correct, someone rated you a 6.) That is the highest rating ever—and over the years we've had dozens of top-notch speakers! The information you shared was so powerful and practical… your applications to sales and business development was right on target."
- Vice President, St. Paul Chamber of Commerce

"I fancy myself as being savvy with respect to the Internet and search engines but from Sam's speech, I found out how much I really didn't know. It was of the best seminars we've ever had."
- Zahoransky

"I attended Sam's Relationship Intelligence seminar and walked out inspired to really make my client relationships more personal. The resources shared were numerous and unknown to me previously and I've already put them to use! Incredible! Amazing! And I can't wait to put what I've learned to use."
- Owner, Home Sown Gardens LLC

"Sam spoke at our conference (that I chaired) at our Finale Breakfast. Sam is extremely knowledgeable, humorous, easy to work with and a wonderful speaker. He delivered to our audience all that he promised he would in the way of content, stimulating ideas, and challenges to action. He was one of the highlights of the conference."
- CEO, Information-2-Knowledge, LLC

Booking Info

Booking Sam Richter for your event is easy. Here is the information you need to know:

Booking Fees

Speaking Fee Range
* $15,000 to $20,000 (U.S. only)
* $20,000 to $15,000 (Canada and Mexico)
* $25,000 to $20,000 (South America)
* $25,000 to $20,000 (Europe)
* $27,500 to $25,000 (Asia, Australia and Africa)


* Travels from Minneapolis, Minnesota


To check on Sam Richter's availability for your event, please call Jaki Baskow at 702.547.5101 or send an email to info@lasvegasspeakersbureau.

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