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News & Press

 

September 24, 2025

 
 

From Sinatra to Stallone: Jaki Baskow’s Impact on the Entertainment World & Her Journey to Success

If you have the WHY of Contribute, you are all about being a part of a greater cause, even from behind the scenes. This episode’s guest is one who completely embodies this. In fact, she has worked behind many big talents and names in the entertainment industry—Mr. Frank Sinatra, included. Joining us is Jaki Baskow of Baskow Talent, whose 45-year career in Las Vegas placed her as one of the top and preferred vendors at Caesars and The Wynn. She sits down opposite Dr. Gary Sanchez to tell us about her amazing career journey opening her own talent agency. From having lunch with Frank Sinatra to selling her destination management company to helping speakers get booked, Jaki fills us with great stories and advice for inspiration. Through it all, Jaki reminds us of her definition of peak: to wake up loving what you do. Tune in as she shows her WHY, creating an impact in the lives of others.

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jaki@jakibaskow.com

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